WHY I NEED VISUAL IDENTITY?
FINAL MATERIALS YOU'LL GET
If we speak professional language, visual identity is part of branding and I provide services specifically for those businesses and bloggers, who want to promote their skills/products on Instagram as it's one of the most popular platforms with its own set of options and promotion features. So, If you don't know how to translate & show audience your brand mission and TOV, how to show expertise in your account and retain your personality, how to visually highlight product lines in your feed or what kind of photos to take in general, how to achieve your unique style, what color scheme choose and how it'll fit your image - visual identity answers all these questions.
1 // CONCEPT DEVELOPMENT
1. Briefing & Basic research - discussing your project goals, target audience, market, content requirements
2. Visual concept - working on storylines in your account and their style, creating feed design from references for the selected number of posts, text block designs
3. Approval and edits
VISUAL CONCEPT PRESENTATION (GUIDELINE)
1. General elements of the brand concept - color palette, style, shooting & editing specifications, storylines
2. Design - text blocks style, working with templates
3. Feed design - general recommendations, working with color and rhythms based on the idea of your concepthting.
2 // SHOOTING PRE-PRODUCTION
1. Creating SOW for your shooting based on references
2. Basic help in finding photographer & shooting team
3. Assistance in look selection and locations search
4. Creating final presentation of the concept identity
3 // SHOOTING POST-PRODUCTION
1. Work with materials from your photographer - selection of final shots, retouching (optional), final feed design with selected shots
2. Approval and edits
SOW FOR YOUR SHOOTING
Analysis of each specific reference from the feed concept + recommendations for future shooting: general style, angles and plans, locations, clothes and props, lig
Visual concept, feed concept for next 12 posts, basic text block design, SOW for your shooting and assistance in preparing for the shoot, final photo selection and final feed design
You can order this option only as an addition to plan. Pack includes visual concept for stories, highlights design, professional design of text blocks in template format + instructions on how to work with them. PRICE - 350$
WHAT INCLUDES EVERY PLAN?
Visual concept, feed concept for next 36 posts, basic text block design, SOW for your shooting and assistance in preparing for the shoot, final photo selection and final feed design