If we speak professional language, visual identity is part of branding and I provide services specifically for those businesses and bloggers, who want to promote their skills/products in Instagram as it's one of most popular platforms with its own specific details. Though, the main ideas that we create as concept basis you can also use for all design materials for your brand.

So, If you don't understand how to translate & show audience your brand mission and TOV, how show expertise in your account and retain your personality, how to shoot your products in favorable angles, how to visually highlight a specific product line in your Instagram feed, what to shoot in general and in what format/quantity, how to achieve your unique style, what color scheme choose and how it'll fit your theme - visual identity answers all these questions.

CONCEPT DEVELOPMENT

1. Briefing & Basic research - speaking about your project goals, target audience, market, content requirements
2. Visual concept - working on storylines in your account and their style, creating feed concept from references for the selected number of posts, text block designs
3. Approval and edits

SHOOTING PRE-PRODUCTION

1. Creating SOW for your shooting based on references in feed concept
2. Help in finding photographer/make-up artist/models (optional)
3. Assistance in look selection and locations search (optional)
4. Creating final presentation of the concept identity

SHOOTING POST-PRODUCTION

1. Work with materials from your photographer - selection of final shots, retouching (optional), final feed design
2. Approval and edits

VISUAL CONCEPT PRESENTATION (GUIDELINE)

1. General elements of the brand concept - color palette, style, shooting & editing specifications, storylines
2. Design - text blocks style, working with templates
3. Feed design - general recommendations, working with color and rhythms based on the idea of your concept

SOW FOR YOUR SHOOTING

Analysis of each specific reference from the feed concept + recommendations for future shooting: general style, angles and plans, locations, clothes and props, lighting.

Visual concept, feed concept for next 12 posts, basic text block design, SOW for your shooting and assistance in preparing for the shoot (if needed), final photo selection and final feed design

Visual concept, feed concept for next 36 posts, basic text block design, SOW for your shooting and assistance in preparing for the shoot (if needed), final photo selection and final feed design

You can order this option only as an addition to plan. Pack includes visual concept for stories, highlights design, professional design of text blocks in template format + instructions on how to work with them.